Welcome
About Me
I am Serena Muñoz, a passionate Mexican-American digital media artist based in San Jose, California. My creative journey is a fusion of two rich and diverse cultures, and it's through digital media that I find my canvas to tell stories, celebrate heritage, and inspire change.
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Whether I'm working on a digital illustration, photography, or an interactive multimedia project, my goal is always the same: to create art that resonates with people, transcends boundaries, and leaves a lasting impact.
Artist Statement
My passion for art and design is a reflection of my deep-rooted love for colors and my relentless pursuit of pushing the boundaries of conventional thinking. This passion has driven me to explore a wide range of artistic mediums, including Photoshop, illustration, 3D modeling, videography, photography, and JavaScript. Through these diverse tools, I have developed a portfolio that not only showcases my technical skills but also embodies my multicultural perspective and reflects the complex interplay of my identity as a Mexican-American artist.
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In my work, I passionately explore the intersection of contemporary pop culture and my rich cultural heritage. Influenced by artists like RaFia Santana and Soni Lopez Chavez, I seek to infuse my art with a fresh perspective that is deeply rooted in my cultural background. My goal is to create work that not only resonates with viewers on a visual level but also prompts them to think critically about the world around them.
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I approach art as a means of delving into complex issues, ideas, and cultural elements that intrigue me. This exploration creates a dynamic dialogue between my artwork and its audience, inviting viewers to engage with themes that are both deeply personal and universally relevant. Through my art, I aim to foster a greater understanding and appreciation for the diversity of human experiences and to inspire others to embrace their own cultural heritage.
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As a Mexican-American artist, I am deeply committed to infusing my vibrant cultural heritage into my work and inspiring others to do the same. My art is a celebration of the rich tapestry of Mexican and American cultures, and I hope that it serves as a catalyst for dialogue and understanding in an increasingly diverse and interconnected world. Let's embark on a journey of creative exploration together, where we can push the boundaries of art and design, have fun, and continue to grow and express ourselves creatively.
VALUES
EDUCATION
PROFESSIONAL EXPERIENCE
Aug 2020 - May 2024
San Jose State University
BFA Digital Media Art and a minor in Business
Aug 2022- Present
Social Media & Special Programs Assistant
Associated Students, SJSU
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Design content for César Chàvez Community Action Center social media accounts (Instagram, TikTok, etc.)
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Conducted market research to identify trends, resulting in a 10% increase in audience engagement.
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Planning special events, coordinating logistics, and managing event-specific social media campaigns.
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Managed social media accounts across multiple platforms, increasing followers by 30% and engagement by 40% within six months.
Sep 2021 - Aug 2022
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Proficiently set up classrooms, managed attendance, and ensured students had essential supplies, contributing to an organized and well-equipped learning environment.
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Monitored behavior and provided support, enhancing the overall learning experience.
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Contributed to a safe and orderly classroom environment by monitoring and managing student behavior, implementing effective classroom management strategies.
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Collaborated closely with teachers to create a positive and engaging learning experience for all students, ensuring a coordinated approach to education.
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Maintained open lines of communication with parents, regularly updating them on their child's progress, fostering a strong partnership between home and school.
Operational Specialist
Rocketship Public Schools
Cultural Identity
I deeply value infusing my heritage into my work through unique themes, styles, and narratives, all while prioritizing authenticity. As an innovative digital media artist, I am open to change and new technologies, constantly seeking to push boundaries in my creative process. Authenticity is at the core of my work, guiding me to create meaningful and impactful art that is true to myself and resonates with others.
Authenticity
Innovateive